Gardena, CA – October 23, 2017 – TIRECO, INC, one of the nation’s largest private brand marketing and distribution companies of wheels and tires will be unveiling an all new display booth at this year’s SEMA Show in Las Vegas, Nevada.  The booth, no. 41087 will be housed in the South Hall, lower level of the Las Vegas Convention Center and is poised to be Tireco’s largest display to date, focusing on their U.S. exclusive wheel and tire brands.  Tireco will be unveiling new tread and wheel designs, and expansion sizes, for its most popular brands, such as Milestar, WestLake, Nankang, Forte, and Sendel.

Along with new product displays, the booth will encompass three display vehicles centered around new Milestar branded tire lines, focusing on popular enthusiast products and fitments from muscle cars to all terrain vehicles. Each display vehicle will represent a specific enthusiast segment that Tireco is supporting with its expanded product offering, and each will be outfitted with extensive modifications to compliment the category that it represents.

The SEMA Show is considered by some as the pinnacle of automotive trade shows and will take place from Oct 31st through Nov 3rd, 2017. With over a million square feet of display space and thousands of brands, the SEMA Show has become a destination for companies to unveil new brands, product and concept vehicles. With so many buyers descending on Las Vegas, the SEMA Show is the perfect event to unveil new products for the upcoming season.

“We’re pleased to return to the SEMA Show, showcasing our exciting new products for the upcoming season,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. “The SEMA Show has always been the greatest platform to launch new products, and we’re excited to return at a much larger capacity than ever before.”